The deal gives operators using NE Group's sportsbook platform access to Sporting Solutions' Odds Services+ (OS+) products and a new betting decision engine.
These tools provide automated risk management, dynamic betting restrictions during betting acceptance, and dividend rates based on live debt and player profiles.
"This partnership will strengthen our ongoing pursuit of a philosophy that truly helps our users," said Imran Bukhari, CEO of NE Group. "The proven track record of Sporting Solutions and best-in-class risk management tools will give our customers an edge over their competitors."
Will Filer, Commercial Director of Sports Solutions, added, "OS+ is a proven product that increases margins for businesses, and we are excited for NE Group to leverage our pricing, risk management, and in particular our new betting decision engine to deliver a complete, managed trading solution."
In May 2024, NE Group appointed Vishal Vijay Zend as its product director. Zend has more than 10 years of experience in the iGaming and technology industries, including Kenexa Technologies, Supreme Soft, Advent Global Solutions, Innominds, and TechMojo Solutions. In NE Group, Zend focuses on developing sportsbooks, games, and player account management (PAM).
In March 2023, Sporting Solutions extended its long-term partnership with FSB, a provider of sports betting and iGaming. This extended partnership included integrating Sporting Solutions' odds services into FSB's omnichannel sportsbook through the cloud-based Connect platform. The platform supports pre-match and in-game trading, automated fixture scheduling, and margin management.
Sporting Solutions provides data services and risk management software to the global sports betting industry. Founded in 2014, its initial partnership with FSB incorporated data services in play into FSB's sportsbook platform.
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