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May 25 2024

Rock Nation Strives to Get Times Square Casino Sup

Jay-Z and his entertainment agency Rock Nation have launched several commercials to win the support of New York City residents. The company purchased full-page ads from several media outlets in "the city that never sleeps" highlighting the advantages of having casinos in Times Square.

Currently, Empire State is trying to issue 3 commercial game licenses for the Downstate area. In pursuit of one of the licenses, Rock Nation partnered with gambling giant Caesars Entertainment and real estate company SL Green. However, their bids will only be considered by the state if they have full community support, and they are not now.

In an open letter, the company said Caesars Palace Times Square would benefit all of New York, including hotel and restaurant workers in the area, as well as retailers and nearby areas. The letter also said it has pledged more than $115 million in bids for various theater programs that come with daycare centers for Broadway workers and their families.

The consortium announced a partnership and casino bid in the fall of 2022. In their media, the companies revealed their plans to open game properties in the world's top tourist destinations. As one of its partners, Rock Nation's role is to help revitalize Times Square by working with local organizations to re-imagine the area's programming.

If they own one of the licenses, the three companies want to start a casino on 1515 Broadway in Times Square. However, the venue faced some opposition from the Broadway coalition, citing the potential debt of the region's casinos, which could worsen traffic, cause economic disruption, and make the area less family friendly.

But Rock Nation and Rapper argue that the project will boost the economy while providing value to tourists and residents. In the letter, they said the casino will be an opportunity to create a destination in the center of Times Square, the intersection of the world. The Grammy Award winner said the partnership will bring economic opportunities, growth and abundance to the region.

But competition for three possible licenses will never be easy. This is because it is rumored that the Empire City Casino in Yonkers and Resort World New York City in Queens are in pole position for two licenses. This is because they already run some kind of gambling and it would be faster to expand into full-fledged casinos.

There are many other strong candidates who have already submitted bids to the state authorities. This includes Las Vegas Sands, which expressed interest in casinos on Long Island in early 2023. For this project, the company wants to use the land currently occupied by the Nassau Veterans Memorial Coliseum.